Acorn Marketing Privacy Notice provides a framework of understanding about the personal data that is collected by Vaughtons Automotive, 16 Well Street, Birmingham,
B19 3BJ, England. (as applicable, hereinafter each separately and/or jointly called the “Data Controller”). Personal data collected by the Data Controller will be controlled and processed in accordance with the terms of this Privacy Notice.
Acorn Marketing provide marketing services to businesses around the UK.
This Privacy Notice describes the types of personal data or personal information we collect, how we use the information, how we process and protect the information we collect, for how long we store it, with whom we share it, to whom we transfer it and the rights that individuals can exercise regarding our use of their personal data. We also describe how you can contact us about our privacy practices and to exercise your rights. In general, our privacy practices conform with law and regulation, including where applicable the provisions of the UK’s General Data Protection Regulation (UK GDPR) and the UK Data Protection Act 2018.
Information We Collect
We may collect personal data about you in a variety of ways, through phone; by website enquiries, through enquiries by email in connection with our interactions with clients. We may collect a selection of personal data dependant on the nature of the relationship, including, but not limited to:
• contact information (such as name, postal address, email address and telephone number);
• contact history, personal correspondence;
• contact details for newsletters and competitions;
• personal history;
• other information you may provide to us, such as in surveys or through the “Contact Us” feature on our Site or when you sign up to our marketing list or training services.
In addition, we may collect information you provide to us about other individuals, such as information related to emergency contacts.
We are aware that some information we collect will be classed as sensitive and will protect the information in the correct manner and to UK GDPR standards.
How We Use the Information We Collect
The Data Controller collects and uses the data gathered for the following purposes:
• providing one to one marketing services;
• providing social media services;
• providing one-off or ongoing training sessions;
• processing payments;
• responding to individuals’ inquiries and claims;
• responding to feedback;
• sending out newsletters and information;
• operating, evaluating and improving our business (including developing, enhancing, analysing and improving our services; managing our communications; performing data analytics; and performing accounting, auditing and other internal functions);
• protecting against, identifying and seeking to prevent fraud and other unlawful activity, claims and other liabilities; and
• complying with and enforcing applicable legal requirements, relevant industry standards, contractual obligations and our policies.
All processing will be carried out based on adequate legal grounds which may fall into several categories, including:
• consent or explicit consent from the data subject, where required by applicable law and including all relevant laws relating to children and their data protection rights;
• to ensure that we comply with a statutory or contractual requirement, or a requirement necessary to enter into a contract or
• it is essential and necessary for the legitimate interest of the Data Controller, as described in more detail below (e.g. allowing access to a website in order to provide the services offered).
We also may use the information in other ways for which we provide specific notice at or prior to the time of collection.
The Data Controller may process personal data for certain legitimate business purposes, which includes some or all of the following:
• where the process enables us to enhance, modify, personalise or otherwise improve our services/communications for the benefit of our clients, candidates and associates;
• to identify and prevent fraud;
• to enhance security of our network and information systems;
Whenever we process data for these purposes, we will ensure that we keep your rights in high regard and take account of these rights. You have the right to object to such processing and may do so by contacting us as described below. Please bear in mind that if you exercise your right to object, this may affect our ability to carry out and deliver services to you for your benefit.
How We Process and Protect Personal Information
We process the personal data we collect, also by automated means, for the purposes defined above and for a specific period, which complies with our internal retention policy, in order to ensure that the personal data are not kept longer than necessary.
We maintain administrative, technical and physical safeguards designed to protect the personal data you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. In order to ensure adequate security and confidentiality of the personal data, we may apply the following security measures as appropriate:
• Encryption of data in transit;
• Strong user authentication controls;
• Hardened network infrastructure; and
• Network monitoring solutions.
How Long We Store Data We Collect
We store in our systems the personal data we collect in a way that allows the identification of the data subjects for no longer than it is necessary in light of the purposes for which the data was collected, or for which that data is further processed.
We determine this specific period by considering:
• The necessity to retain the personal data collected, in order to offer services established with the user;
• The legitimate interest of the Data Controller, as described in the purposes above; and
• The existence of specific legal obligations that make the processing and related storage necessary for specific period of times. (i.e. HMRC records will be stored for 7 years)
Information We Share
We do not disclose personal data that we collect about you, except as described in this Privacy Notice or in separate notices provided in connection with activities. We may share personal data with vendors who perform services on our behalf based on our instructions. We do not authorize these vendors to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements.
In addition, we may disclose personal data about you (i) if we are required to do so by law or legal process; (ii) to law enforcement authorities or other government officials based on a lawful disclosure request; and (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity. We also reserve the right to transfer personal data we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution or liquidation).
Security precautions in place to protect the loss, misuse or alteration of your information
When you give us personal information, we take steps to ensure that it is treated securely. Any details sent to us using the contact forms on our website are encrypted and protected with 128 Bit encryption on SSL.
Non-sensitive details (your email address etc.) may be transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
We also may transfer the personal data we collect about you to countries outside of the country in which the information originally was collected. Those countries may not have the same data protection laws as the country in which you initially provided the personal data. When we transfer your information to other countries, we will protect that data as described in this Privacy Notice and such transfers will be in compliance with applicable law.
When we transfer personal data from within the European Union to countries or international organizations that are based outside the European Union the transfer takes place based on: –
• An adequacy decision by the European Commission; or
• In the absence of an adequacy decision, other legally permitted grounds: (a) a legally binding and enforceable instrument between public authorities or bodies; (b) binding corporate rules; or (c) standard data protection clauses (formerly called the Model Clauses) promulgated by the Commission.
Your Rights as a Data Subject
When authorised by applicable law, a data subject may exercise certain specific rights, such as:
• Right of access: A data subject may access his or her personal data in order to verify that his or her personal data is processed in accordance with law.
• Right to rectification: A data subject may request the rectification of any inaccurate or incomplete data held about him or her, in order to protect the accuracy of such information and to adapt it to the data processing.
• Right to erasure: A data subject may request that the Data Controller erases information about him or her and to no longer process that data.
• Right to restriction of processing: A data subject may request that the Data Controller restricts the processing of his or her data.
• Right to data portability: A data subject may request data portability, meaning that the data subject can receive the originally provided personal data in a structured and commonly used format or that the data subject can request the transfer of the data to another data controller.
• Right to object: A data subject who provide a Data Controller with personal data may object, at any time, to the data processing on several grounds as set out under UK GDPR without needing to justify his or her decision.
• Right not to be subject of automated individual decision-making: A data subject may request not to be subject to a decision based solely on automated processing, including profiling, if such profiling produces a legal effect concerning the data subject or similarly significantly affects him or her.
• Right to lodge a complaint with a supervisory authority: Every data subject has the right to lodge a complaint with an applicable supervisory authority; in particular in the EU Member State of his or her habitual residence, place of work or place of the alleged infringement if the data subject considers that the processing of personal data relating to him or her infringes UK GDPR.
Whenever data processing is based on consent as described under Article 7 of the UK GDPR, the data subject may withdraw his or her consent at any time. If you require more information about the processing of your personal data, please refer to the How to Contact Us section below.
Updates to Our Privacy Notice
This Privacy Notice (including any addenda) may be updated periodically to reflect changes in our privacy practices and legal updates. For significant changes, we will notify you by posting a prominent notice on our website indicating at the top of each notice when it was most recently updated.
How to Contact Us
If you have any questions or comments about this Privacy Notice, or if you would like to exercise your rights,
please email: email@example.com