Initially, Acorn Marketing re-developed the brand, created new promotional material and website which acts as the main portal of information for businesses in Penrith. Gradually over the years, we improved communication with members through online activity and social media, e-newsletters, blogs and through public relations. People began to talk about what the Chamber could do again. We developed new events to encourage people to network with one another and get involved in issues important to the town. Membership numbers increased as a result of this and attendance numbers at events increased dramatically; with the annual dinner selling out.
We also developed the Penrith Stars of Business Awards and the annual Penrith Winter Festival.