Cumbria LEP had planned a marketing campaign ‘Cumbria Futures’ which promoted Cumbria as a fantastic place to live work and invest. It had a two-pronged approach. One was to encourage young people from Cumbria to stay in the county to seek employment opportunities and the second was to encourage people from outside of the county to relocate here.
This was a huge campaign to be involved in and involved a variety of marketing tactics. The area we helped the Cumbria LEP out was in social media and Facebook advertising.
We created two separate social media campaigns with messaging that targeted either young people, or professionals outside the county who may want to move here. We shared case studies of people in apprenticeships, the amazing opportunities for young people in Cumbria and the reasons why they should stay. Then we also shared the positive messages about why living in Cumbria is so good – how you can work for world-leading organisations, the lifestyle, the great outdoors, congestion-free roads and less pollution.
Alongside this, we ran a Facebook advertising campaign for Cumbria LEP which completed the social media. The aim of the campaign was to raise awareness and also to drive traffic to the LEP website.
The Cumbria LEP Futures campaign was successful with visits to the website increasing and to the particular pages we were promoting. The Facebook adverts reached thousands of people – one advert alone reached over 136,000 people, with excellent engagement rates and conversions.
Unfortunately, the campaign had to come to an end due to the COVID19 pandemic and the new focus of the LEP during the crisis.