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Collaborating closely with the Headteacher, we embarked on a journey to capture the very essence of Clifton Primary School through their revitalised branding.  Inspired by their beloved school mascot, “Cliff the Hedgehog,” we embarked on a creative endeavour to seamlessly incorporate this character into the branding. To highlight the school’s emphasis on reading, we intertwined the hedgehog with a book, utilising the hedgehog spines as the pages, symbolising knowledge and learning. Engaging the imaginative minds of the children, we welcomed their invaluable input, resulting in a kaleidoscope of ideas, including the vibrant hues of a rainbow, reflecting the school’s positive attitude and lively spirit. The new logo now graces every facet of the school’s marketing materials, uniforms, and beyond.