We started by doing an analysis of all their social media marketing, where they are now and where they wanted to go. We looked at their target customer, key messages, competitors, content ideas and what they were doing well and not so well at the time.
We made sure all their social media accounts, including Twitter, Facebook and Instagram were all up and running correctly. Created a month by month social media plan with content ideas and helped create some attention-grabbing graphics. Once this was all set up, we were then able to help train the team to take this forwards themselves – which we are pleased to report they are doing very effectively.
During the time we were working with them we also helped update their website with small yet effective changes which reflected their brand more accurately, organised a photo shoot for the team, and redeveloped some of their marketing materials.