There are so many different platforms; Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, TikTok, Snapchat and more that is hard to know where to start with social media. There are different people telling you different things about where you should be seen and which platform you should be using.
I’m going to help you strip everything back and show you exactly what you need to know and where you need to start with social media.
1 – Who is your audience?
Firstly, before you do anything, you need to think about who your audience is? If you’ve thought about a business plan, or marketing plan you should have a good idea of who you are going to sell your services to. You may have different audiences for different services or products or different groups of people you want to target, but it is important to really understand who your customer is and where they hang out online.
There is no point thinking you are going to start doing TikTok videos if your audience doesn’t use that platform.
2 – What is realistic?
You need to set yourself clear goals for your social media and be realistic. There’s no point thinking you are going to get 10,000 followers if you’re only going to post a few times a week. Set simple achievable goals for yourself that gives you a really good idea of why you are using social media and what you want to get from it.
Social Media isn’t an overnight fix for your marketing as well, so you need to have a planned approach that is going to get results, rather than rushing into it and then feeling disappointed if you don’t get the outcome you hoped for.
3 – Do what you enjoy
There is often a pressure to be on lots of social media channels, but I always say to people to make a priority of what you enjoy most. If you love Instagram and you know your audience is there, then focus on that and do it really well. Don’t try to use all the social media channels, because you feel you should as you will spread yourself too thin and then won’t actually enjoy it. If you haven’t used social media much before and all you feel comfortable using is Facebook, then just use Facebook. You don’t need to be everywhere to get results and be seen online.
So, there you have three Top Tips to help get you started on social media.
For more Top Tips visit my Facebook group Marketing Made Easy with Lisa, or to do some hands-on training, sign up to the Spellbinding Social Media Challenge starting on the 24th May here.
