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What’s the best way to audit your marketing? 
June 8, 2021

I often get asked “How do I know if my marketing is working?” Marketing isn’t a tangible thing, like sales can be. With sales you make a sale, but with marketing it’s a bit softer. So, how do you actually measure and know if it is working or not?

Here are my top tips to help you audit your marketing to know if it is or isn’t working.

Top Tip analytics

1 – Insights

When it comes to social media one of the best places to look to see if your efforts are working is via the Insights in the social media platform you are using. Start keeping a record of the number of followers, how many people your account has reached, how many content interactions you have (i.e. likes, comments, shares, saves). You can even break it down post by post, if you want to go into more detail. By keeping a record of your statistics it’ll give you a really good indication of how things are improving or perhaps getting worse.

2 – Analytics

Monitoring your website analytics is also a good way of auditing your marketing. Your web stats will show you how much traffic your social media drives to your website. It is also good to see if any offline activity, such as sending out a press release, or running events has had an impact of numbers to your website. Your website is a fantastic marketing tool and should be updated and used to show people who you are and what your business is all about, generate enquiries and sales, so you will be able to see with increased marketing activity your web stats improve too. This is a good indication that your marketing is performing.

3 – Leads

Sometimes one of the best ways to know if your marketing is working is because there is an increase in sales, or enquiries. All the time you spend raising brand awareness, sending out news stories, updating social media, writing emails, creating sales funnels, starts to pay off because you can see the difference in the number of enquiries you are getting or direct sales you are making through your website. These are all a good indication that your marketing is working.

Ultimately keeping a monthly or weekly record of your data – i.e. social media stats, website analytics, enquiries, leads, sales etc – can show you over time if the marketing you are doing and the effort you are putting in is paying off.

Feel free to browse my courses to get a deeper understanding of marketing to improve your business.

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