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Top Reasons Why Your Social Media Might Not be Working
February 9, 2021

Sometimes, it is really difficult to do social media – let’s face it, it takes time and can be hard to do.  You feel like you share posts, but you don’t get many likes or comments. It feels like you hear crickets when you post something.

You may be hoping that by doing social media you’re going to get more sales, but the checkout isn’t ringing, visits to the website aren’t increasing and you’re not getting any enquiries.

Social Media Content Advice

Also, do you compare yourself with others and think they are doing a great job, they seem to know what to post and have more followers, but why isn’t your social media doing the same for you?

If you don’t feel like social media is working for you there could be a few reasons. Let me help.

1 – You’re not showing up enough

It takes a lot of time and effort to get social media right. You can’t expect to post once or twice a week and think you’re going to see vast improvements. Yes, you may see a bit of an increase in reach, but realistically you need to show up every day and sometimes more than once a day. Think about posting every day, but perhaps sharing a story, or posting a video. As with anything in marketing, you need to put the work in to get something out of it.

2 – You’re not being social

The clue is in the name of this one. Social media is all about being social. You have to shift your focus from the posts on your page, to getting off your page and interacting with your followers. Comment on their posts, like their posts, share their content. It is all about building up a community of people who know, like and trust you. Think of it like networking, but online. You don’t need to be spammy, just talk to people and get social.

3 – You’re not creating engaging content? 

The other reason you may be hearing crickets with your social media is because your posts just aren’t engaging or attractive to your audience. Think about what you’re writing in them…are they all salesy? People will just flick past them if they are. Think about asking questions, creating a discussion, show yourself and your personality so they get to know you. If you work for a business or in an industry that is typically boring, think about what your follower would want to know, how can you solve their problems, what makes the business unique or stand out from competitors and base your posts on that, instead of links to your website to sell.

If you found my advice interesting, I’m going to be doing my next mini marketing masterclass about creating content. What to write, how to find inspiration, how to find your voice and how to plan your content in advance, so you don’t have to stress about it. Join me to learn more and make a positive difference to your social media. Sign up for my Creating Content For Social Media Masterclass here.

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