You don’t need to be an extrovert to be successful on social media, you just need to believe in your product or service. I know some people think that if you post too much, you’ll be seen as a bit arrogant or pushy. Perhaps you are an introvert and the thought of putting yourself out there scares you as well. I get that and I see it so much with clients too, but hopefully these tips will give you a boost in confidence and encourage you to think about how you can post more regularly on social media.
Now, there is no doubt that the more you put into social media, the more you will get out of it. Being consistent is key with social media – not posting 4 times a day, spending hours on it and dancing to silly reels (though I am partial to the odd one myself).
So, when you’re feeling a bit out of your comfort zone, or are worried about bombarding people with your posts, here are a few things to keep in mind…
1 – Not everyone sees your posts
If you think about all the people and businesses you follow on social media, how many of their posts do you actually see? If you saw all 897 friends’ posts every single day that would be loads of posts to get through. Not to mention all the posts from businesses and groups you’re in. There are over 293,000 statuses updated every single day on Facebook alone. So, realistically how many people do you think will see your post – even if they are following you? My point is, not everybody will see every single thing you post. They may see only 1 out of every 3 or 4 posts that you share. So, don’t fret about posting too much as not every single person who follows you will see every single post you share (unless they have favourited you or are stalking you!)
2 – If you don’t shout, others will
The other thing to think about is your competitors. If you are worried about posting too much and don’t want to be a nuisance, I can guarantee you someone else will be sharing their content and shouting about your business, while you are sitting feeling worried about posting. If you don’t do it, someone else will be.
3 – You don’t need to be loud, or an extrovert, to be heard
Social media is a busy, noisy place with everyone vying for your attention. However, you don’t need to be loud or an extrovert to be heard or get your business “out there.” Like I said earlier, you don’t have to do crazy dances to be seen by your ideal customer. Do something different to everyone else, engage and interact with people, be social and helpful and that will have as much impact to the people you need it to.
4 – Give your customer what they want
Leading on from this, think about what your customer needs from you. What do they want to know, what do they want to hear? Think about their pain points and how you can help them through your social media posts. If you are useful, helpful, social and engaging in your content that is much more powerful. They will want to hear from you, they will engage with you too and will keep following you.
And, just to reassure you, if people do unfollow you, don’t sweat it…they were never going to buy from you and weren’t a quality follower anyway, so who cares if they go, you don’t need them anyway.
So, with a bit of a mindset switch, and a little bit more confidence, start posting and forget about being a nuisance – you’ve got this!
Do check out my courses to help you with your marketing. I also offer a Power Hour 1-2-1 session where you can pick my brains. Find out more here.