Marketing is a world in which you just can’t stand still, everything is fast-paced, and updates, improvements and launches are happening every day. Trying to keep up with the latest news from all social channels and apps can be daunting when running a business. That’s where your marketing consultant can take away the stress and manage things for you. Let us update you on the latest.
We have had a new Google update, which has the friendly name of BERT, which should help SEO in a more fluent fashion. BERT stands for ‘Bidirectional Encoder Representations from Transformers’ – we’ll stick to BERT here. To be succinct, the improvement is in order to interpret search queries better and to deliver results which are more suited to the whole phrase. Rather than using each search word individually, BERT can now search based on the intent of the phrase, which should return more accurate and helpful results for users.
How does this impact my business and what do I need to do? I hear you ask. There is no action required, although it is advisable to keep up to date with SEO. Also, ensure your keywords are performing as best they can. This update from Google should deliver your company in relevant searches. So, your Google Advertising spend could prove more targeted and beneficial to your business. Do ensure that your website has good content which answers the frequent questions of your target audience, then BERT can deliver your information to the user.
You can now make Pinterest work harder for your business. The go-to visually inspirational site is where people visit to browse, shop and discover new brands and ideas. Improvements have made Pinterest more easily shoppable. Visitors want to see something they like and know that with a click or two, they can be purchasing that item. Therefore, making the process easier for businesses to generate sales.
‘Shop the Look’ on Pinterest is ideal as companies can advertise up to 25 items in an image, simply by tagging them. Clicking through will take customers to the company website to check out. Very efficient. This is a great way to encourage interaction with brands and their products.
Your Pinterest profile page can be customised and allows customers to purchase directly from it. Improvements to the navigation within Pinterest also means the updated messaging ability improves customer service. It also speeds up feedback to consumers on their queries. Using Pinterest Catalogues, a business can upload their full catalogue and turn each product into a shoppable product pin.
The Facebook Messenger app is also getting an update, becoming faster and giving businesses more opportunities to connect with their consumers. Businesses will be able to create adverts to redirect their consumers from their Facebook feed to a Messenger chat.
If you and your business would like marketing advice or assistance, do not hesitate to get in touch with us.
As this year draws to a close, we reflect on our successes, learn from any errors and embrace the challenge ahead that is 2020. I’d like to wish everyone reading this a very Merry Christmas and a Happy New Year from us all at Acorn Marketing (Cumbria) Ltd.