Category: Marketing

Often people can be wooed by a new social media channel because everyone is on it, it’s the nest big thing or your teenage daughter

So, what do we do when we’re busting a gut, trying all these different marketing tactics and things don’t seem to be quite working out? 

  And when they do, magic happens!  I thought it would be interesting to share some of the campaigns I’ve worked on that I feel

During the pandemic I found that whilst some businesses invested in their marketing and looked at new ways to develop, get online and pivot, many

It’s a bit like an organic, moving, growing thing that takes on a life of its own and is different for every one of us

How you market your business often determines who successful you will be.  Marketing is a tool used to create and maintain demand, reputation, brand awareness,

Don’t worry, so many people are guilty of this, so I wanted to walk you through some marketing basics to really get the foundations of

So, I am going to quickly talk about some of the key things you need to know to help you start plotting out a marketing

Top Tip 1 – Own Your Audience Think about owning your audience. What do I mean by that? Well, you may have thousands of followers

I often talk about email marketing being a great back up, should things go wrong with your social media marketing. On Facebook, Instagram or Twitter

Once you know these objectives for your business, you can then start thinking about your marketing strategy. If you don’t have a business strategy it

1 – Insights When it comes to social media one of the best places to look to see if your efforts are working is via

This will vary depending on what kind of business you have, what you are trying to sell and who you are selling to. Here are

There are so many elements that can help you get new customers. There are things you need to consider like understanding the market, have you

Here are my top tips on where you need to start with your marketing. 1 – Define Your Target Customer Let’s go right back to

First off, depending on when you last communicated with everyone on your database, this will decide what you should do with it. If your list has

Sort out your social media So, number one, sort out your social media. Don’t panic – just have a bit of a logical Spring clean.

Today we’re going right back to the basics of marketing for business because marketing can quite often feel overwhelming and if you don’t work in

Do you want to find clarity in your marketing?  Many people find marketing a challenge and confusing and like its some kind of magic dark

Have you thought about your marketing strategies to tackle COVID19?  During this difficult time, I wanted to help other small businesses, give advice, tips and

The first step is to meet with our clients to discuss their event needs, pitching various ideas based on their requirements, customer profile and budget.

Marketing is a world in which you just can’t stand still, everything is fast-paced, and updates, improvements and launches are happening every day. Trying to

They have grown up with internet from a young age (or since birth!) and so are knowledgeable of technology and the world of social media.

In the middle of 2018, it seemed the only topic being talked about, prepared for and worried about was GDPR – the General Data Protection

Mobile marketing is the technique of online multi-channel digital marketing focusing on a specific audience using their smartphones, tablets and other portable devices. With over

How much do you charge? As every project we work on is different, there are no set fees for our services. Our primary objective is

A thank you goes a long way, equally in business. Not just at Christmas time but maybe after a successful project has been finished or

Here are some of our favourite inspirational books for marketing and business Creative Superpowers: Equip Yourself For The Age of Creativity – Edited by Laura Jordan

As a rule of thumb when I work with clients we start planning Christmas marketing campaigns in June/July for promotion in August/September, with a final

1 ? Plan You may have a fantastic idea or product that you want to market, but many people jump in feet first without having