So, here are my top tips on how you can make social media less stressful…
1 – Plan in advance
I talk to a lot of people about social media – followers, clients, people in my group and I hear you all shouting the same concerns to me. One of the big things is that many people don’t know what to post and when. This is one of the key things that makes social media daunting and stressful. To make social media work, you have to put the effort in and therefore you need to be organised. One of the best ways to do this is to plan your content in advance. Set aside 1-2 hours a month and plot out what you are going to post and when. Think about what days you’re going to post on, if there are any themes to the days, or subjects you can talk about and plot it all out. Even write the posts in advance, so you are set for the month ahead. By doing this helps you take away that day to day worry of not knowing what to post and when as you’ll have it all planned.
2 – Schedule
Another amazing way to help take the stress out of social media is to use a tool to schedule your posts in advance. Again, set aside some time – it could be each month or each week to use your plan and schedule posts in advance. By doing this you can then sit back and relax knowing all your posts are going out on your social media platforms while you get on with the day-to-day running of your business.
There are lots of social media planning tools you can use, such as Buffer (my personal favourite – easy to use and to train clients on and it’s free!), Facebook Creator Studio, Later (great for Instagram) Hootsuite, Tweetdeck, Canva or smarter queue.
3 – Be yourself
I find that one of the biggest stresses that people have about social media is looking at other people’s social media and comparing themselves. Seeing what they post, looking at how many followers they have, basically comparing themselves with other accounts or people they know.
But when you do social media for your business, I want you to remember that you need to be yourself on social media. People want to know about you, your business, your products and your services. We are all unique and different and our social media accounts should be too. Set your own realistic goals that align with your business, speak directly to your target customer and find your own vibe on social media. Don’t get weighed down on how many followers you have. I always say it’s better to have 100 quality followers, then 10,000 followers who don’t even care what you post.
So, don’t stress about social media, use the tools above, have fun with it, enjoy it and you will start to see results.
If you are struggling on what to post, check out my course on ‘How to create content for social media’