Consistency is often the key when it comes to ensuring your social media is effective, but how do we do that when we’re do busy running our businesses?
Here are a few of my top tips to help you stay more consistent on social media, which will make it easier for you to manage and more importantly get results.
1 – Plan
Social media takes time and if you want it to be part of your marketing strategy then you need to put in time and effort. However, it doesn’t need to take over your life, where you have to think about it every day. I often find people will have a couple of good weeks, posting regularly, then get busy and find they get behind on their social media posting and before you know it a few weeks have passed.
The key to this problem is that you need to plan. Think about planning all your social media posts in advance…and if you can schedule them too, ever better. I’m not saying you need to plan a post for every day in advance. If you feel that posting 2 or 3 times a week is appropriate for you and your business, then plan those posts. You don’t need to post every single day to be effective, you just need to be consistent, so planning in advance is key. That way, when you are busy you know your social media is ready to go – even if you are not.
2 – Focus
The other way to help you stay consistent is to have a focus with your social media. Decide what you want your social media channel to be known for. What are you an expert in? What are you going to talk about in your posts or videos? Once you have identified what your social media is all about it makes it easier for you to plan, to come up with content and to know what to post.
Giving your social media platform a focus also clearly tells your customers/followers who you are and what you do.
3 – Make it Easy
The key to being consistent on social media is making it enjoyable and easy for you. No matter what I tell you to do, if you don’t enjoy it, it’s always going to feel like a chore. So, you need to find a way to make it work for you that is going to be easy and achievable. That might be deciding you are only going to post three times a week and that is what feels “do-able” for you, and you can stick to it, that’s fine. If that’s only posting video, because you find it easier to do that and you enjoy it more, then great. You may want to plan your content a month in advance and schedule it all that can work really well, or you may prefer to plan week by week. Just finding a system that works for you, that you know you can stick to will ensure you stay consistent, and your social media becomes easier to manage.
For more top tips join my Facebook Group Marketing Made Easy with Lisa