I can give you loads of tips on how you can create content that resonates with your ideal customer, how you can show your personality and have fun, but there are some fundamental things I want you to remember that will help you overcome the fear and then inadvertently help you stand out on social media.
1 – Your followers want to follow you
Firstly, I want you to remember that you have followers for a reason. They have followed you in the first place, so are interested in what you do. You caught their attention, you’ve met them and they hit the follow button, so you’ve already got their attention.
2 – Comparison-itis
This is a little phrase I use when people start comparing themselves with others on social media. You start looking at how many followers other people have, what they are doing, comparing yourself, your expertise, and your social media channels and business to them. But I want you to stop this. You need to remember that every one of us is different, our businesses are different, our personalities are different, our clients or customers are different. We are also at different points in our journey. So, stop comparing yourself to others and worrying about what other people are doing. You just need to focus on your own strengths and where you are in your journey.
3 – You’re an expert
You also need to remember that no matter what business you run, or what industry you work in YOU are an expert. You wouldn’t be doing what you do if you weren’t good at it or didn’t love doing it. Remember this when it comes to social media. Be confident and proud of who you are and what you do and remember you have a lot to share and tell people. Go out there and show people you are the expert, give them tips, give them information and give them value.
4 – What if someone is negative?
I was told that when you get a negative comment on social media you’ve made it! Negativity on social media is horrible and there are always going to be people who use social media to hide behind and think it’s ok to make bad comments. However, please remember that the majority of your followers won’t do this because they already ‘know, like and trust you’. But if you do get a negative comment, please don’t take it personally – these people don’t know you, they have no say in your life and you need to rise above it, don’t argue with them and if all else fails – block them!
I find that these are often the barriers that stop people feeling confident on social media and getting seen. Once you take on board the above points you can start to feel more confident on social media, share your personality, show you’re an expert, get social with people and stand out on social media!
Feel free to view my courses here to see how I can help with your social media.