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How to Organise Your Social Media
April 21, 2021

People often ask me how they can run their social media more effectively or how they can organise social media themselves better. The key to running a successful social media marketing campaign is often all down to the planning. Spontaneous posts on social media work brilliantly well, but if you’re just running your social media spontaneously all the time it’s not going to be as effective as it could be.  How do you know what to post? Do you have to share things to each platform separately and it’s therefore taking more time? How do you know if it’s working or not?

organise social media

By having a strategic and planned approach you can get more efficient in your posting, but also organise your social media marketing to work better for your business.

Here are my top three tips to help you get more organised…

1 – Planning

As I have mentioned planning for social media is crucial. I like to work a month in advance, so I know exactly what I need to post and when. You may prefer to plan week by week or even 6 months in advance. Find what works best for you. Block out some dedicated planning time and plot out what you are going to post and when.

2 – Content

The next thing to think about is content.

Think about any events coming up for your business, any national celebrations or anniversaries, themed days etc. Add them all into your content calendar in advance and create posts based around that. Then when you come to do your social media at least you have an idea of what to post about and this ensures you also don’t miss anything either.

People often get a bit stuck at this point knowing what to post and coming up with creative ideas.  What I like to do is create content pillars. These are 3 or 4 key areas of focus that your social media account is about. For example, I post about marketing/social media, being a mum and living in Cumbria. I don’t usually deviate from these topics. I then create posts around key areas – posts that will inspire, posts that educate, posts that create a discussion and a few selling posts.

3 – Schedule

Once you have your time carved out, your plan and content created the next thing I suggest you do is schedule your posts in advance. It depends on which social media channels you use and how many as to which scheduling tool will be best for you. Examples include Facebook publishing tools, Buffer, Hootsuite, Later, Tweetdeck and Planoly. You can then take your plans and content, add them into the scheduler on the day and time you choose, sit back and relax. Watch as your posts are shared to your desired platforms as you get on with the day job. All you need to think about then is creating the spontaneous day-to-day posts and stories.

I hope that has given you a little insight into how you can manage your social channels more effectively and organise social media to benefit your business.

If you want to find out more about how you can make the most of your social media marketing, why not join one of my Mini Marketing Masterclasses or join my Facebook Group ?

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