By having a strategic and planned approach you can get more efficient in your posting, but also organise your social media marketing to work better for your business.
Here are my top three tips to help you get more organised…
1 – Planning
As I have mentioned planning for social media is crucial. I like to work a month in advance, so I know exactly what I need to post and when. You may prefer to plan week by week or even 6 months in advance. Find what works best for you. Block out some dedicated planning time and plot out what you are going to post and when.
2 – Content
The next thing to think about is content.
Think about any events coming up for your business, any national celebrations or anniversaries, themed days etc. Add them all into your content calendar in advance and create posts based around that. Then when you come to do your social media at least you have an idea of what to post about and this ensures you also don’t miss anything either.
People often get a bit stuck at this point knowing what to post and coming up with creative ideas. What I like to do is create content pillars. These are 3 or 4 key areas of focus that your social media account is about. For example, I post about marketing/social media, being a mum and living in Cumbria. I don’t usually deviate from these topics. I then create posts around key areas – posts that will inspire, posts that educate, posts that create a discussion and a few selling posts.
3 – Schedule
Once you have your time carved out, your plan and content created the next thing I suggest you do is schedule your posts in advance. It depends on which social media channels you use and how many as to which scheduling tool will be best for you. Examples include Facebook publishing tools, Buffer, Hootsuite, Later, Tweetdeck and Planoly. You can then take your plans and content, add them into the scheduler on the day and time you choose, sit back and relax. Watch as your posts are shared to your desired platforms as you get on with the day job. All you need to think about then is creating the spontaneous day-to-day posts and stories.
I hope that has given you a little insight into how you can manage your social channels more effectively and organise social media to benefit your business.