Here are my top tips on how to grow your reach on Instagram.
1 – Post Engaging Content
One of the most important things you need to do is post engaging content that resonates with your ideal client. It needs to move and inspire them, educate them, grab their attention and make them stop scrolling. I’ve said it many times before that you need to think about what your customer wants to hear…not what you want to tell them. If it is a post really hits a chord they are more likely to comment, like or share what you’ve written – therefore increasing your reach.
2 – Ask Questions
A great way to get your audience to engage with you and therefore share your content to a wider audience, is to ask them a question. Get them to have a conversation with you. More people will see what you’ve written and are more likely to join in and give their opinion too. You can also use other features on Instagram such as polls on your story to get people to engage with you. There is a question feature in there too that you can use to visually ask people things. You can also mention other people or businesses in your posts too. People love being tagged into posts and will share the content you create so it’s a no brainer!
3 – Use Hashtags
Hashtags are a great way to get your post seen by a whole new audience. An audience of your ideal clients or customers. Using hashtags in posts allows your content to be found in searches and by people who may not have come across your profile before. The rule of thumb is to use hashtags that don’t have millions of people using them – you’ll just get swallowed up and lost amongst the noise. Use smaller, more niche hashtags that are not as popular and you’ll get found by more people.
So, these are my top 3 tips of how you can effectively grow your reach on Instagram. Give them a try and let me know how you get on.
If you want to know more about how to use hashtags you can read more here.
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