Here are a few ideas to help you find some inspiration when it comes to generating ideas for social media.
1 – National Celebrations
An easy place to start is to look and see what is going on in the world. This could be a sporting event, such as Wimbledon, a royal wedding, a charity event like Children in Need. There may be things happening in the news that you can talk about or get inspiration from (and not just the bad stuff). You may also want to research anniversaries or celebrations, such as National Chocolate Day, or mental health awareness month, don’t step on a bee day or world youth skills day. There are days for everything, so use them as content ideas for social media when you get stuck or to get inspiration.
2 – Posts to educate, inspire, discuss, sell
You can often categorise posts and this can often give you a prompt to help you plan out your social media, or at least give you some inspiration as to what to post.
Think about posts that educate people – tell them what you know and why you’re good at your role.
Posts that inspire people – everyone loves a good quote, or what about a review or case study of how you’ve helped someone.
Posts that get engagement are great and one way to do this is to create a post that will cause a discussion. Think about what you can ask your audience and get them to join in the conversation.
Lastly posts that sell are great, but a word of warning – don’t do this for every single post. Try and show your personality, tell people about who you are and what you do to start building relationships, before you start selling, but the odd one every now and then is ok.
3 – Trending
Most social media platforms show you what is popular to talk about or “trending”. This is particularly good on Twitter, but also on some of the other platforms too, like Instagram. See what other people are talking about and join in the conversation. It’s obviously a hot topic, so why not get in on some of the action and share your thoughts.
If you are still stuck you can often find inspiration on other people’s posts, see what your competitors are up to. However, a word of warning – don’t just copy them, put your own spin on things. You can also look on places like Pinterest for inspiration. I think there is inspiration on there for everything, but it may just spark an idea when you are a bit stuck.
For more top tips and inspiration join my Facebook group Marketing Made Easy with Lisa.
