The things I want you to think about on social media are really simple, will make you stand out, will make you feel more confident in your social media and are things that will help you find your voice and get you more engaged followers as well.
1 – Be Human
Ok, Number one. What I need you to do is to be human.
And what you really need to embrace in social media is the human touch. It’s about not taking yourself too seriously and showing off your personality.
Now I know this makes some people go a bit “Oooh, I can’t put myself out there.” If you run a business, you need to market that business, don’t you? You can’t sit in your office and hope that people are going to find you. You have to put yourself out there as a business owner – and social media is a fantastic place for you to do that.
People buy people, don’t they? Let’s be fair. People are nosy. People want to know what you’re up to and what you are doing, and behind the scenes of the business. By being human and putting yourself out there, really is the way that you can make yourself stand out on social media.
2 – Be the expert in your field
The second thing to think about is hopefully you are all experts in your field. My expertise is obviously is marketing, social media, branding and PR. You’re the expert in your field. Think about educating your audience.
Find out your customers burning questions. What are those things that people get really stuck on when it comes to what you do, whether it’s accountancy, whether it’s car fabrications, whether it’s pies? Think about how you can educate people about what you do.
Share tips, share information, share advice, educate people. You know, what’s the best kind of pastry you should use on pies and different types of pies? In accountancy, again, think about what the really interesting and unique, unusual things are abut accounting.
Tell people, educate people and tell them all about it.
3 – Inspire People
The third thing I want you to think about you, and again it’s going back to being human, is inspiring people.
Everybody has a story. I’m sure every one of you watching this has a backstory, where you’ve come from, what you’ve done, what you’ve studied, where you’ve lived, places you’ve travelled, things you’ve seen, places you’ve worked, work experience. Whatever it is, think about your back story and inspire people with that.
The reason I started my business was because I was made redundant. I’d only been in the job six weeks, and it was only three weeks before Christmas. I tell people about that because it resonates with people. People understand it, and people get it.
Also, if you have a services type of business, take the inspiration as things of how you’ve helped people. Use case studies or share a testimonial of how you’ve helped somebody.
Inspire people with your story of who you are and what you know. These things are what make you stand out on social media.
The general posts, the selling posts, people just will blank over. You know yourself as well, from looking at social media, next time you are looking and scrolling, think about what makes you pause and read. Think about what kind of post it is, particularly on other business posts.
Those ones where they sell and are linking to the website and saying “I do this…..” They don’t always work if they are constant.
You want to be thinking about your education posts, tell people something. You want to inspire people, tell them your back story and show them your personality.
Now, there’s also a different school of people that will say “I’m an introvert. I can’t go on social media. I’m too shy. I don’t have a big personality.” I probably come across as really confident on social media, and I probably come across to people that I’m really confident, but I was the shyest child you could ever meet. I would hide behind my Mum, and I’d always say “I can’t, I can’t.” I was so shy. But because this is MY business and I love it, it’s like I find a different voice on social media, where I can talk and be confident.
I’m confident in what I do and I know my stuff, so therefore I’m confident about sharing it.
It’s ok if you’re an introvert, it’s ok if you are shy. There are still things that you can do. You’ve still got a story, you still have a life, you still do things and somebody, believe me, somebody will be interested in that. You might not think that what you have to say is interesting, but it will resonate with other people because you are not a martian from another planet. We are all people, and we have all got a story to tell. We are all looking for our community online, and people will resonate with things.
It’s about finding your inner voice on social media and sharing that.
If you are still like “I still couldn’t do a live like you are doing, Lisa. I can’t put myself on Stories, It’s just not me; I don’t want to share myself.” There are other things you can do. You probably have to be more creative, actually.
Here are some examples of things you can do. Have you heard of Mrs Hinch? If you’ve not heard of her, go and have a little look on Instagram.
Mrs Hinch has got millions of followers on Instagram, that’s her platform, that’s where she feels comfortable; that’s what she likes using. However, Mrs Hinch started by just using her hands, and all her videos were of her cleaning and doing stuff with her hands, and that’s how she got famous. She was very introverted and shy.
Now, generally, she’s got more confidence, so she shows herself, but she puts a filter on of like an old granny because she doesn’t want people to see her. It’s like she’s got this mask up.
So, why not think about doing something like that, use your hands or if you are telling a story, show what you are doing? You don’t have to show your face. Show your hands, make your hands famous.
If you usually work in an office and you have a dog, think about making your dog the star of your Instagram. The dog is collecting the mail; the dog is chilling out and waiting for the next client. It could be something as random as that. You don’t actually talk about your B2B service, you are talking about what your dog is up to within your B2B service, and you can weave messages in with what they are doing. I’ve seen some people use that really effectively.
Showing your deliveries coming in, new stock arriving or all the really cool things that you can do with wood and timber, sharing what other people do, sharing what your customers do, maybe sharing what you guys do at work.
Within the world of finance, maybe you’ve got an elf on the shelf or that kind of thing.
Maybe you’ve got an avid baker within the firm, and you can like showcase their baking skills but interweave your messages within that.
If you are an introvert or you don’t want to put yourself out there, think about how you could do something alternative, yet still creative with what you do.
Another little tip, I would say, is have a little look through whatever your chosen social media platform is, whether it’s Facebook, Instagram, Twitter, just have a little search for like #Accountancy, #webdesigner, #carfitter. Whatever is your field of business, and find other people’s accounts. See what other people are doing.
It doesn’t have to be local people, like it could be a company in Brighton or something that you find, that do something really cool and really interesting on their social media. Don’t completely plagiarise their work but just take influence from some of their ideas.
I found this lady on Instagram who’s an accountant and all her pictures are pink and bright, she’s always wearing pink, and it’s always really fun and girly because she wants to work with female entrepreneurs. She talks about ladies at lunch, champagne and creates really interesting content.
Should you feel confident and you are happy with your posting, think about those education posts, those inspiring posts, tell your story, show you, show your personality. Social media is social; I keep saying it. People buy from people, so really think about that.
If you don’t want to show yourself, and you are an introvert, you are going to have to be creative. Get your thinking cap on, have a look at what other people are doing on social media and take some of those ideas, and weave some of your business messages within that social media.
That is how you can begin to find your voice on social media.
I’ve done social media for a long time, but I would say it’s probably in the last year, where I’ve really found my voice on social media. What has been the key change? I’ve shown up, and I’ve been on social media. Rather than just posting posts about my business and what I do, selling my services and adding a link to my website, I’ve been telling people about myself. I’ve been telling people about my life. I’ve been telling people about my back story; I’ve been telling people about what has happened to me that week – and what a difference I have seen in my social media.
If you can spend a bit of time, research similar companies and decide which direction you are going to choose, that will help you find your voice on social media.
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