Ok, Number one. What I need you to do is to be human.
And what you really, really need to embrace in social media is the human touch. It’s about not taking yourself too seriously and showing off your personality.
Now I know this makes some people feel uncofmfortable, but you need to market your business and social media is a great way to do that. You can’t sit in your office and hope that people are going to find you. You have to put yourself out there as a business owner.
And people buy people, and they are also very nosey. People want to know what you’re up to, what you are doing, and behind the scenes of the business. By being human and putting yourself out there, really is the way that you can make yourself stand out on social media.
Be the expert in your field
The second thing to think about is hopefully you are all experts in your field. My expertise is obviously is marketing, social media, branding and PR. You’re the expert in your field. Think about educating your audience.
Find out your customers burning questions. What are those things that people get really stuck on when it comes to what you do, whether it’s accountancy, car fabrications, or pies? Think about how you can educate people about what you do.
Share tips, share information, share advice.
Educate people and show them you are the expert
The third thing I want you to think about, and again it’s going back to being human, is inspiring people.
Everybody has a story. I’m sure every one of you has a backstory, where you’ve come from, what you’ve done, what you’ve studied, where you’ve lived, places you’ve travelled, things you’ve seen, places you’ve worked, work experience. Whatever it is, think about your back story and inspire people with that.
The reason I started my business was because I was made redundant. I tell people about that because it resonates with them.
Also, if you have a services type of business, take the inspiration as things of how you’ve helped people. Use case studies or share a testimonial of how you’ve helped somebody.
Inspire people with your story of who you are and what you know. These things are what make you stand out on social media.
The general posts, the selling posts, people just scroll past. You know yourself as well, from looking at social media, next time you are looking and scrolling, think about what makes you pause and read. Think about what kind of post it is, particularly on other business posts.
What if you’re an introvert?
Now, there’s also a different school of people that will say “I’m an introvert. I can’t go on social media. I’m too shy. I don’t have a big personality.” I probably come across as really confident on social media, but I was actually a really sjy child. However, I’m now confident in what I do and I know my stuff, so therefore I’m confident about sharing it.
It’s ok if you’re an introvert, it’s ok if you are shy. There are still things that you can do. You’ve still got a story, you still have a life, you still do things and somebody, believe me, somebody will be interested in that. You might not think that what you have to say is interesting, but it will resonate with other people.
It’s about finding your inner voice on social media and sharing that.
If you are still feeling stuck, then there are other things you can do, but you probably have to be more creative.
Here are some examples of things you can do.
Have you heard of Mrs Hinch? Mrs Hinch has got millions of followers on Instagram, that’s her platform, that’s where she feels comfortable; that’s what she likes using. However, Mrs Hinch started by just using her hands, and all her videos were of her cleaning and doing stuff with her hands, and that’s how she got famous. She was very introverted and shy.
So, why not think about doing something like that, use your hands or if you are telling a story, show what you are doing? You don’t have to show your face. Show your hands, make your hands famous.
If you usually work in an office and you have a dog, think about making your dog the star of your Instagram. The dog is collecting the mail; the dog is chilling out and waiting for the next client. It could be something as random as that. You don’t actually talk about your B2B service, you are talking about what your dog is up to within your B2B service, and you can weave messages in with what they are doing. I’ve seen some people use that really effectively.
Showing your deliveries coming in, new stock arriving or all the really cool things that you can do with wood and timber, sharing what other people do, sharing what your customers do, maybe sharing what you guys do at work.
Within the world of finance, maybe you’ve got an elf on the shelf or that kind of thing.
Maybe you’ve got an avid baker within the firm, and you can like showcase their baking skills but interweave your messages within that.
If you are an introvert or you don’t want to put yourself out there, think about how you could do something alternative, yet still creative with what you do.
Another little tip, I would say, is have a little look through whatever your chosen social media platform is, whether it’s Facebook, Instagram, Twitter, just have a little search for like #Accountancy, #webdesigner, #carfitter. Whatever is your field of business, and find other people’s accounts. See what other people are doing and take influence from some of their ideas.
That is how you can begin to find your voice on social media. If you can spend a bit of time, research similar companies and decide which direction you are going to choose, that will help you find your voice on social media.