There are, however, some tried and tested tricks to help you along the way, make it more efficient and make things a bit quicker, whilst being effective too. Here are my time saving top tips…
1 – Strategy
One of the top things I would recommend you do is to have a strategy or a plan of action. There is no point in just sitting trying to decide what to write day in and day out. This approach will be so time consuming, you will get stuck for ideas, not really have a focus to your social media and it won’t work.
If you take a step back, think about what you are trying to achieve with your social media and how you’re going to do it, this will ultimately save you time in the long run. It’ll give you clear ideas about what your social media account is about, who you want to target and the ways in which you’re going to do it.
2 – Save ideas
We are all guilty of scrolling through social media, seeing things we like, or think would be interesting for our social media pages and then forget about it or do nothing with it. Keeping a record of these types of things are great to refer back to, especially if you get stuck for ideas.
Has you heard of a “content bucket”? A content bucket is a place where you save information, images, quotes etc, that you can refer to later. You could save them in your bookmarks on your computer, in the notes on your phone, maybe direct into Instagram or Facebook. Start filling your buckets with loads of inspiration and ideas that you see that could work for your business. Then at the times when you’re planning, or are stuck for a post, you can delve into your content bucket and a find a gem of inspiration.
3 – Schedule
My third tip is planning and scheduling. A must-do for time saving with social media activity. It is far more effective to block out some time to plan your social media, than trying to do it as and when. Pencil some time in your diary to write a plan – ideally you want to think about creating content for a month in advance and then schedule as you go. Doing this will free up your general day-to-day time to concentrate on running your business.
You can’t just do your social media in half an hour and be done. It takes planning and time but this time is a big commitment to your marketing and to developing your business, so it should be a priority.
If you want to know more about how to write your own social media strategy and why this is so important then join me on the 7th April to find out how you can write your own social media strategy here.
Do join my Marketing Made Easy With Lisa Facebook Group for tips, discussions and networking with other likeminded people.