This will vary depending on what kind of business you have, what you are trying to sell and who you are selling to.
Here are my top tips on things to consider when planning what marketing tactics you should choose.
1 – Your target audience
Firstly, deciding on what marketing tactics to use depends greatly on who your target customer is. Think about the type of marketing you want to do and really think about if it would get seen or noticed by your ideal client.
For example, if you are thinking of doing some PR, which publications would your target audience be likely to read? The local paper, business magazine or business pages, or maybe a glossy magazine?
Regarding social media, are they a consumer audience and will they be on Facebook or Instagram? Or are they B2B and more likely to be on Twitter or LinkedIn? Maybe they are 16–25-year-olds and are hanging out on TiKTok or Snapchat.
Do you want to create flyers? Where are you going to distribute them so they get seen?
Really think about your target customer demographics – age, location, interests, places they hang out, what they do and where they go. Tailor your marketing activity to this.
2 – What has and hasn’t worked in the past?
If you have been in business for a while, you will have an idea of what has and hasn’t worked in the past. You simply need to do more of what works and ditch the stuff that doesn’t.
However, if you’ve not been running your business very long or are new to your role, then you’re starting from scratch. So, think about your ideal client and how you are going to get your products and services in front of them.
Write a long list of all the types of marketing tactics you could use. From social media, websites, email, lead magnets, PR, flyers to events and networking. Really have a think about if the things you want to do are going to be worth any cost. How you can measure the ROI, if you have the resources to do them and do them well…and if that type of marketing is going to resonate with your ideal client.
3 – Depends On Your Resources
A lot of the marketing you can do often depends on the budget and resources you have. Do you even have a marketing budget? How are you going to allocate it? Think about what marketing tactics you can use for free or for little budget. What is really going to get you the most bang for your buck and get you seen by your ideal client?
Also, think about human resources too. If there is just you doing everything, can you manage all the marketing tactics that you want to employ? It will be far better spending time doing one marketing tactic really well, than trying to do everything badly.
The best answer to the question of How To Decide The Best Marketing For Your Business is to really focus on what you want to achieve, make sure that it is appropriate for your target customer and keep it simple.
Please join my next Mini Marketing Masterclass or access my previous topics to gain more marketing knowledge. My Facebook Group is also a wonderful place for likeminded business owners to ask questions, help each other and gain marketing tips. Join me here.