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How do you get more engagement?
June 15, 2021

I would say one of the most common questions I get asked is “how can I get more engagement on my social media marketing?” It’s true that social media works really well when people interact with you and comment on posts, or share what you do. It helps your posts to reach more people and there are loads of ways you can increase engagement on posts.

Get more social engagement

Here are my top tips to get more engagement:

1 – Post content that will resonate with your ideal client.

It is all very well and good doing lots of work writing content for your social media platforms, but engagement isn’t going to necessarily increase just with doing that alone. One of the most important things you can do is post content that will resonate with your ideal client. Stop thinking about what you want to tell people and start thinking about what people want to know. What are the posts that are going to get people going “Oh yeah, I know how that feels”, “Oh, I didn’t know that” or “I love that idea”? Build this kind of engagement into your social plans.

2 – Create a discussion and ask questions. 

Another excellent way to get engagement on posts is to create a discussion and ask questions. Questions are fantastic as you are inviting people to have a conversation with you. You’re not just making a statement and saying this is how it is, you are actually asking them to engage with you, so it’s a sure fire way to instigate dialogue and increase engagement.

3 – Be Social.

One of the most important things you can do on social media to get more engagement is to be social. There is no point spending time creating posts, and then forgetting about things. You need to reply to comments, you need to have conversations, you need to comment on other people’s posts and share what they’re doing too. You need to be SOCIAL!

If you implement just these 3 things you will certainly see a difference in your engagement. For more top tips join my Facebook group Marketing Made Easy With Lisa.

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