There are so many elements that can help you get new customers. There are things you need to consider like understanding the market, have you got a viable product or service, creating a good customer experience and excellent customer service. Is it easy to buy, is it sustainable, is it priced right? These are all things you need to consider before you start selling.
Once you have that nailed you can then start marketing your business.
First and foremost, you need to raise the profile of your business and increase brand awareness, so you want as many people as possible to have heard about what you are doing. This leads to increased awareness and also word of mouth marketing, which are hands down the best forms of marketing. Here are my top 3 marketing tips to help you boost your brand awareness and get more clients or customers.
1 – Social Media
Social Media is a powerful marketing tool and possibly one of the most effective ways to quickly share who you are and what you do or sell. Figuring out which social media platforms are the best ones to get in front of the correct audience is crucial. You then need to be posting valuable content consistently on your chosen platform, engaging with your audience and growing your following. Get people talking about you, sharing what you do and linking people back to your website (if you have one) to find out more or make a purchase.
2 – Public Relations
There is nothing quite as powerful as an article about you and your business in the local paper, on TV or on the radio. By drip feeding newsworthy stories to your local paper, this opens your business up to a whole new audience. People who may not be on social media, or not be aware of you are often likely to find you in the press. Remember the press is also online too and have massive audiences, so if you can get a story in the local paper, this is also a sure-fire way to raise your brand awareness, often resulting in new customers.
3 – Networking
Love it or loathe it, networking is a fantastic way to meet new people. You never know who you are going to meet at a networking event. It can lead to new connections, partnerships, a new audience and new customers. But don’t go networking thinking you’re going to get a wad full of business cards and they’re all going to buy from you straight away. Networking is much softer than that. It is about building and growing relationships that can bear fruit in the future.
A joined-up marketing strategy combining all these elements is a great way to raise brand awareness. Remember it can take time to do this and won’t happen overnight, but if you are consistent and have a plan all these elements of marketing work together to really build your business and get you those clients and customers that you desire.
If you would like more marketing advice or social media expertise, read through my blog, join my Marketing Made Easy With Lisa Facebook Group or contact me for further details about how I can help with your marketing.