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Getting Seen On Social Media Without Paying? 
October 19, 2021

There is no doubt that everyone wants to get seen on social media. We all want to get our brand and our business in front of as many people as possible to share our products and services. But often this can feel like a bit of a slog. You spend hours creating content, trying to do different things to market your business and quite frankly all you feel like doing is pressing that ‘boost’ button. Digital advertising, is fantastic, but let’s be real, none of us have endless buckets of money to keep spending on advertising, so how do we get seen on social media without paying for it?

Getting Social Activity without paying

Here are a few of my Top Tips to get seen…

1 – Right place, right time

First of all, you need to make sure you are speaking to the right people. You need to get in front of the right audience and use the right platform. There is no point spending all your time on Instagram if actually your audience doesn’t really hang out there. Likewise, if you love Twitter, but your target customer doesn’t use it. Time and time again we come back to target customer, and it really is so important. Make sure the messages you are sharing are getting seen by the right people. You are then more likely to be seen by more of your potential customers than hearing crickets.

2 – Clever content

The next point I would make is about creating content that will resonate with your ideal client. You want to be pulling on their heart strings, answering their problems, helping them solve a challenge they are facing. What are those things that are going to get them to stop scrolling and listen to what you have to say. Really think about each post you are writing and ask if it would make you stop, or engage with it. It is so much more effective to craft 4 brilliant posts, than share a post every day for 7 days that won’t grab anyone’s attention.

The other thing to remember is, the more people who see your posts, who like or comment means that it will reach more people. So, those type of posts are so important as they will ‘organically’ get seen by a greater amount of people.

Also, when I talk about being clever think about how you can explicitly invite people to engage with you. Think about asking questions, add a call to action (like leading them to your website or giving a response), run a poll or a survey. Inviting people to engage with you is really powerful and again helps you organically get seen by more people on social media without having to pay for it.

3 – Stand out and be different

Social media is a cacophony of noise with everyone trying to grab your attention, so how then do you get heard in that noise? If you want to get seen above the noise, just be you. People buy people. They feel comfortable with people they like, know and trust and are then more likely to follow you or engage with you. Try and bring your personality to life on social media. That doesn’t mean jump around being silly or dancing, but showing people your face and who you are can work wonders.  Even if you work for a relatively bland business, you can bring it alive in a creative way and show people why you find it exciting or inspiring through your personality. Think about how you could do things a little differently, don’t compare yourself with others – and go for it!  The more of ‘you’ you inject into your social media the more people you will reach and again mitigate the need for expensive advertising.

However, if you are thinking of running any digital advertising, I will be hosting a Mini Marketing Masterclass on the 3rdNovember on how to use Facebook Advertising. If you’re not quite ready for that and want to explore some of the ideas I’ve talked about in this blog, you can download my previous course on how to create content for social media here

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