Month: November 2021

Making Social Media Less Stressful

Making social media less stressful

So, here are my top tips on how you can make social media less stressful…

1 – Plan in advance

I talk to a lot of people about social media – followers, clients, people in my group and I hear you all shouting the same concerns to me. One of the big things is that many people don’t know what to post and when. This is one of the key things that makes social media daunting and stressful. To make social media work, you have to put the effort in and therefore you need to be organised. One of the best ways to do this is to plan your content in advance. Set aside 1-2 hours a month and plot out what you are going to post and when. Think about what days you’re going to post on, if there are any themes to the days, or subjects you can talk about and plot it all out. Even write the posts in advance, so you are set for the month ahead. By doing this helps you take away that day to day worry of not knowing what to post and when as you’ll have it all planned.

2 – Schedule

Another amazing way to help take the stress out of social media is to use a tool to schedule your posts in advance. Again, set aside some time – it could be each month or each week to use your plan and schedule posts in advance. By doing this you can then sit back and relax knowing all your posts are going out on your social media platforms while you get on with the day-to-day running of your business.

There are lots of social media planning tools you can use, such as Buffer (my personal favourite – easy to use and to train clients on and it’s free!), Facebook Creator Studio, Later (great for Instagram) Hootsuite, Tweetdeck, Canva or smarter queue.

3 – Be yourself

I find that one of the biggest stresses that people have about social media is looking at other people’s social media and comparing themselves. Seeing what they post, looking at how many followers they have, basically comparing themselves with other accounts or people they know.

But when you do social media for your business, I want you to remember that you need to be yourself on social media. People want to know about you, your business, your products and your services. We are all unique and different and our social media accounts should be too. Set your own realistic goals that align with your business, speak directly to your target customer and find your own vibe on social media. Don’t get weighed down on how many followers you have. I always say it’s better to have 100 quality followers, then 10,000 followers who don’t even care what you post.

So, don’t stress about social media, use the tools above, have fun with it, enjoy it and you will start to see results.

If you are struggling on what to post, check out my course on ‘How to create content for social media’

Getting more followers on social media

Getting more followers

1 – The number of followers you have is NOT important. It is much better to have 100 quality followers, to engage with you and are interested in what you do, than 10,000 who never buy from you.

2 – Don’t look at competitor accounts and measure yourself against them. We all have different numbers of followers and ways of doing things. Someone who you’re comparing yourself with may have been in business 10 years already and have an established reputation, so please don’t compare yourself with others.

BUT, if you still want to work on growing your audience – not by thousands, but to get quality followers who are interested in what you do, here are my top tips…

1 – Follow others

A great way to get people to follow you, is to follow others. Now, I don’t mean in a spammy way, just going through accounts and following lots of people at once. I mean genuinely thinking about your ideal customer and following those types of people or following the types of accounts they might follow. Follow people in your industry, follow people in your area, follow other businesses and people who you may know.

2 – Create relationships

When you’ve started following more people, it is important to start creating relationships. You want people to build up a knowledge of what you do and to know who you are so they know, like and trust you. So, start making relationships with people, comment on their posts and send them messages (not sales messages initially, but genuine questions about themselves or their products and services).

3 – Be social

Now we’ve followed people and we’ve started making relationships with those new people, we need to remember the most important part of social media – being social. You want to start interacting with people, comment on their posts, like and share what they do, become a familiar name to them and increase your engagement.

These are the three core things to remember when trying to encourage more people to follow you.  In addition to this you may want to think about running competitions, placing digital adverts, using hashtags (on Instagram and LinkedIn) creating better content, giving value (like freebies, tips or lead magnets) using video or even getting creative and using stories or reels (on Instagram or Facebook).

Once you use a combination of the above you will see your followers steadily rise, but remember social media is hard work and it takes time. Don’t let it consume you and remember – quality not quantity!

Take a look at my other blogs for further assistance.

How To Stand Out on Social Media?

stand out on social media

I can give you loads of tips on how you can create content that resonates with your ideal customer, how you can show your personality and have fun, but there are some fundamental things I want you to remember that will help you overcome the fear and then inadvertently help you stand out on social media.

1 – Your followers want to follow you

Firstly, I want you to remember that you have followers for a reason. They have followed you in the first place, so are interested in what you do. You caught their attention, you’ve met them and they hit the follow button, so you’ve already got their attention.

2 – Comparison-itis

This is a little phrase I use when people start comparing themselves with others on social media.  You start looking at how many followers other people have, what they are doing, comparing yourself, your expertise, and your social media channels and business to them. But I want you to stop this. You need to remember that every one of us is different, our businesses are different, our personalities are different, our clients or customers are different. We are also at different points in our journey. So, stop comparing yourself to others and worrying about what other people are doing.  You just need to focus on your own strengths and where you are in your journey.

3 – You’re an expert

You also need to remember that no matter what business you run, or what industry you work in YOU are an expert. You wouldn’t be doing what you do if you weren’t good at it or didn’t love doing it.  Remember this when it comes to social media. Be confident and proud of who you are and what you do and remember you have a lot to share and tell people. Go out there and show people you are the expert, give them tips, give them information and give them value.

4 – What if someone is negative?

I was told that when you get a negative comment on social media you’ve made it! Negativity on social media is horrible and there are always going to be people who use social media to hide behind and think it’s ok to make bad comments. However, please remember that the majority of your followers won’t do this because they already ‘know, like and trust you’. But if you do get a negative comment, please don’t take it personally – these people don’t know you, they have no say in your life and you need to rise above it, don’t argue with them and if all else fails – block them!

I find that these are often the barriers that stop people feeling confident on social media and getting seen. Once you take on board the above points you can start to feel more confident on social media, share your personality, show you’re an expert, get social with people and stand out on social media!

Feel free to view my courses here to see how I can help with your social media.