Month: July 2021

How to Generate Ideas For Social Media

ideas for social media

Here are a few ideas to help you find some inspiration when it comes to generating ideas for social media.

1 – National Celebrations

An easy place to start is to look and see what is going on in the world. This could be a sporting event, such as Wimbledon, a royal wedding, a charity event like Children in Need. There may be things happening in the news that you can talk about or get inspiration from (and not just the bad stuff).  You may also want to research anniversaries or celebrations, such as National Chocolate Day, or mental health awareness month, don’t step on a bee day or world youth skills day. There are days for everything, so use them as content ideas for social media when you get stuck or to get inspiration.

2 – Posts to educate, inspire, discuss, sell

You can often categorise posts and this can often give you a prompt to help you plan out your social media, or at least give you some inspiration as to what to post.

Think about posts that educate people – tell them what you know and why you’re good at your role.

Posts that inspire people – everyone loves a good quote, or what about a review or case study of how you’ve helped someone.

Posts that get engagement are great and one way to do this is to create a post that will cause a discussion. Think about what you can ask your audience and get them to join in the conversation.

Lastly posts that sell are great, but a word of warning – don’t do this for every single post. Try and show your personality, tell people about who you are and what you do to start building relationships, before you start selling, but the odd one every now and then is ok.

3 – Trending

Most social media platforms show you what is popular to talk about or “trending”. This is particularly good on Twitter, but also on some of the other platforms too, like Instagram. See what other people are talking about and join in the conversation. It’s obviously a hot topic, so why not get in on some of the action and share your thoughts.

If you are still stuck you can often find inspiration on other people’s posts, see what your competitors are up to. However, a word of warning – don’t just copy them, put your own spin on things. You can also look on places like Pinterest for inspiration. I think there is inspiration on there for everything, but it may just spark an idea when you are a bit stuck.

For more top tips and inspiration join my Facebook group Marketing Made Easy with Lisa.

How to Stay Consistent on Social Media

social media scheduling

Consistency is often the key when it comes to ensuring your social media is effective, but how do we do that when we’re do busy running our businesses?

Here are a few of my top tips to help you stay more consistent on social media, which will make it easier for you to manage and more importantly get results.

1 – Plan 

Social media takes time and if you want it to be part of your marketing strategy then you need to put in time and effort. However, it doesn’t need to take over your life, where you have to think about it every day. I often find people will have a couple of good weeks, posting regularly, then get busy and find they get behind on their social media posting and before you know it a few weeks have passed.

The key to this problem is that you need to plan. Think about planning all your social media posts in advance…and if you can schedule them too, ever better. I’m not saying you need to plan a post for every day in advance. If you feel that posting 2 or 3 times a week is appropriate for you and your business, then plan those posts. You don’t need to post every single day to be effective, you just need to be consistent, so planning in advance is key. That way, when you are busy you know your social media is ready to go – even if you are not.

2 – Focus

The other way to help you stay consistent is to have a focus with your social media. Decide what you want your social media channel to be known for. What are you an expert in? What are you going to talk about in your posts or videos? Once you have identified what your social media is all about it makes it easier for you to plan, to come up with content and to know what to post.

Giving your social media platform a focus also clearly tells your customers/followers who you are and what you do.

3 – Make it Easy

The key to being consistent on social media is making it enjoyable and easy for you. No matter what I tell you to do, if you don’t enjoy it, it’s always going to feel like a chore. So, you need to find a way to make it work for you that is going to be easy and achievable. That might be deciding you are only going to post three times a week and that is what feels “do-able” for you, and you can stick to it, that’s fine. If that’s only posting video, because you find it easier to do that and you enjoy it more, then great. You may want to plan your content a month in advance and schedule it all that can work really well, or you may prefer to plan week by week. Just finding a system that works for you, that you know you can stick to will ensure you stay consistent, and your social media becomes easier to manage.

For more top tips join my Facebook Group Marketing Made Easy with Lisa