Month: May 2021

How To Manage Social Media More Effectively

Managing Social Media Effectively

There is an easier way and my Top Tips this week are going to show you how you can manage social media more effectively.

  1. Take away the overwhelm

There is this idea that you need to be on every social media channel going. Someone else in business will tell you how LinkedIn has done wonders for their business. Your teenager tells you that you must be seen on TikTok. You keep hearing about Reels on Instagram and think you should make an account, so you’re not missing a trick.

By doing this though, you are only adding to your workload. Each channel is very different and offers different things to different groups of people. If you try and learn each one and post engaging content on every platform you are soon going to feel very overwhelmed. You’ll need to check them, keep on top of notifications, follow people and be social.

Believe me when I say, you really don’t need to do this. Take away that overwhelm by focusing on what you can realistically achieve with social media. Find one platform, focus on it, and make it really good.

  1. Time block

Another great way to manage your social media more effectively is to ‘time block’. By this I mean carving out some dedicated time for social media (and your marketing in general). Put some time aside in your diary for scrolling – this could be whilst you’re having breakfast, or the first 30 minutes of your day, before you get stuck into real work. Avoid picking up the phone to check your social media channels every 10 minutes. Don’t keep your social media pages open on your computer. Try and switch off from social media and dedicate time for scrolling, writing comments and sharing. By doing this you can manage that feeling of always having to be on social media and blocking time where social media is your focus to that point during the day.

  1. Plan in advance

You’ve probably got sick of me telling you about planning, but this really is crucial if you want to manage your social media more effectively. When you time block for checking social media, you also need to dedicate some time to write content and planning what you’re going to share. You may prefer to do this for a week, a month, 6 months in advance, but by planning your content out in advance will ensure that you stay on top of your social media, that you are more strategic in what you post.

So, focusing on only one or two social media channels, blocking time out for being on social media (so you don’t get carried away scrolling) and planning content in advance are three of my Top Tips to ensure you manage your social media for your business more effectively.

Please join my Marketing Made Easy with Lisa Facebook Group where we chat and ask questions and generally help each other.

I also have my Spellbinding Social Media Challenge starting on 24th May – sign up here.

Where To Start With Social Media

where to start with social media

There are so many different platforms; Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, TikTok, Snapchat and more that is hard to know where to start with social media. There are different people telling you different things about where you should be seen and which platform you should be using.

I’m going to help you strip everything back and show you exactly what you need to know and where you need to start with social media.

1 – Who is your audience?

Firstly, before you do anything, you need to think about who your audience is? If you’ve thought about a business plan, or marketing plan you should have a good idea of who you are going to sell your services to. You may have different audiences for different services or products or different groups of people you want to target, but it is important to really understand who your customer is and where they hang out online.

There is no point thinking you are going to start doing TikTok videos if your audience doesn’t use that platform.

2 – What is realistic?

You need to set yourself clear goals for your social media and be realistic. There’s no point thinking you are going to get 10,000 followers if you’re only going to post a few times a week. Set simple achievable goals for yourself that gives you a really good idea of why you are using social media and what you want to get from it.

Social Media isn’t an overnight fix for your marketing as well, so you need to have a planned approach that is going to get results, rather than rushing into it and then feeling disappointed if you don’t get the outcome you hoped for.

3 – Do what you enjoy

There is often a pressure to be on lots of social media channels, but I always say to people to make a priority of what you enjoy most. If you love Instagram and you know your audience is there, then focus on that and do it really well. Don’t try to use all the social media channels, because you feel you should as you will spread yourself too thin and then won’t actually enjoy it. If you haven’t used social media much before and all you feel comfortable using is Facebook, then just use Facebook.  You don’t need to be everywhere to get results and be seen online.

So, there you have three Top Tips to help get you started on social media.

For more Top Tips visit my Facebook group Marketing Made Easy with Lisa, or to do some hands-on training, sign up to the Spellbinding Social Media Challenge starting on the 24th May here.

 

Being Made Redundant Was My Best Career Move

best career move

I’m originally from Penrith and moved away from Cumbria when I was 18, to study Fashion Promotion at the University of Central Lancashire, in Preston. I have worked in several marketing roles across the UK in a diverse range of industries, promoting anything from men’s elasticated trousers to firework displays, Beatles music to Bugs. I once even worked on the set of Coronation Street!

Life threw me a huge curve ball when I was made redundant in 2010, which inspired me to start my own marketing consultancy back home in Cumbria.

When I was made redundant, it came out of the blue. There was no consultation period, no notice to work and no redundancy package. What made it worse was that I had only been in the job for 6 weeks. At the time it was awful, and I just didn’t know what direction to take or what my future would hold. At the time I was living in Liverpool and the only thing I knew for certain was that I wanted to move back to Cumbria.

I started my job hunt in Cumbria but found that there were no positions vacant in marketing at the time. I’m not one to rest on my laurels, so I set about contacting local companies to see what opportunities were available and found that many needed assistance with outsourced marketing work.

I took this as a bit of a lightbulb moment. I’d never thought about running a business before; it was just never an option that had been explained to me at school or that I’d ever really thought about, but what did I have to lose?

Only 47% of businesses in Cumbria survive past the five-year mark according to the Cumbria Observatory*, so I am continuing to buck the trend and grow my consultancy business further. I became a Chartered Marketer in 2012 and have worked with hundreds of organisations since starting my business, from sole traders, start-ups and charities to FTSE 250 companies, but I am on a mission to help even more small business owners across the UK.

When I started Acorn Marketing, my core aim was to help small businesses understand marketing tactics that I had learnt whilst working in the industry.  As my business has grown, so too have the types of clients that I work with.  However, I am still passionate about helping the start-ups, sole traders and micro businesses across the UK.  I know what it is like to be a small business owner, juggling all the roles yourself, with the frustrations of running a business, but trying to understand how to do your marketing, social media, accounts, IT, admin, often with a limited budget.  So, I am still very passionate about helping those businesses who do not have a lot of support, to understand marketing and social media and thrive.

As a result, I have developed a series of monthly online Mini Marketing Masterclasses, designed to give small business owners an insight into marketing and social media and the opportunity to have a marketing expert on hand for support and guidance through my Facebook group ‘Marketing Made Easy with Lisa’ which has members from across the UK and even Italy and the USA.

To celebrate the 10-year anniversary of Acorn Marketing, I will also be launching the ‘Marketing Mastery Programme’ which is for those business owners who are serious about developing their marketing to support their business growth.

I want to help business owners go from feeling overwhelmed with their marketing to being more confident, understanding exactly what they need to do and see results.

The programme will run over 8 weeks and cover modules such as Marketing Strategy, Planning, Social Media, Branding, Public Relations, Email Marketing, Websites and SEO and Evaluation; giving businesses all the tools they need to really get to grips with marketing and make it work for their business.  The course begins on the 17th of June.

Being made redundant ten years ago really has been the pivotal turning point in my career.  Without this turn of events, I may have never discovered that starting a business was an option. For anyone who may be facing redundancy during these difficult times or thinking about starting their own business, I have these words of advice for you…

There is no doubt that being made redundant is hard, but it is also a time to see it as a new opportunity. I never expected I would be doing what I do now, and I love it. I encourage anyone thinking about starting their own business to jump in with both feet, be confident and make your own destiny. It really has been the best thing that ever happened to me!

Mini Marketing Masterclass information and The Marketing Mastery programme can be found at www.acorn-marketing.co.uk/courses

My Spellbinding Social Media Challenge begins on 24th May for three days. Sign up here.