Month: April 2021

How To Decide The Best Marketing For Your Business?

best marketing

This will vary depending on what kind of business you have, what you are trying to sell and who you are selling to.

Here are my top tips on things to consider when planning what marketing tactics you should choose.

1 – Your target audience

Firstly, deciding on what marketing tactics to use depends greatly on who your target customer is.  Think about the type of marketing you want to do and really think about if it would get seen or noticed by your ideal client.

For example, if you are thinking of doing some PR, which publications would your target audience be likely to read? The local paper, business magazine or business pages, or maybe a glossy magazine?

Regarding social media, are they a consumer audience and will they be on Facebook or Instagram? Or are they B2B and more likely to be on Twitter or LinkedIn? Maybe they are 16–25-year-olds and are hanging out on TiKTok or Snapchat.

Do you want to create flyers?  Where are you going to distribute them so they get seen?

Really think about your target customer demographics – age, location, interests, places they hang out, what they do and where they go. Tailor your marketing activity to this.

2 – What has and hasn’t worked in the past?

If you have been in business for a while, you will have an idea of what has and hasn’t worked in the past. You simply need to do more of what works and ditch the stuff that doesn’t.

However, if you’ve not been running your business very long or are new to your role, then you’re starting from scratch. So, think about your ideal client and how you are going to get your products and services in front of them.

Write a long list of all the types of marketing tactics you could use. From social media, websites, email, lead magnets, PR, flyers to events and networking. Really have a think about if the things you want to do are going to be worth any cost. How you can measure the ROI, if you have the resources to do them and do them well…and if that type of marketing is going to resonate with your ideal client.

3 – Depends On Your Resources

A lot of the marketing you can do often depends on the budget and resources you have. Do you even have a marketing budget? How are you going to allocate it? Think about what marketing tactics you can use for free or for little budget. What is really going to get you the most bang for your buck and get you seen by your ideal client?

Also, think about human resources too. If there is just you doing everything, can you manage all the marketing tactics that you want to employ? It will be far better spending time doing one marketing tactic really well, than trying to do everything badly.

The best answer to the question of How To Decide The Best Marketing For Your Business is to really focus on what you want to achieve, make sure that it is appropriate for your target customer and keep it simple.

Please join my next Mini Marketing Masterclass or access my previous topics to gain more marketing knowledge. My Facebook Group is also a wonderful place for likeminded business owners to ask questions, help each other and gain marketing tips. Join me here.

How to Organise Your Social Media

organise social media

By having a strategic and planned approach you can get more efficient in your posting, but also organise your social media marketing to work better for your business.

Here are my top three tips to help you get more organised…

1 – Planning

As I have mentioned planning for social media is crucial. I like to work a month in advance, so I know exactly what I need to post and when. You may prefer to plan week by week or even 6 months in advance. Find what works best for you. Block out some dedicated planning time and plot out what you are going to post and when.

2 – Content

The next thing to think about is content.

Think about any events coming up for your business, any national celebrations or anniversaries, themed days etc. Add them all into your content calendar in advance and create posts based around that. Then when you come to do your social media at least you have an idea of what to post about and this ensures you also don’t miss anything either.

People often get a bit stuck at this point knowing what to post and coming up with creative ideas.  What I like to do is create content pillars. These are 3 or 4 key areas of focus that your social media account is about. For example, I post about marketing/social media, being a mum and living in Cumbria. I don’t usually deviate from these topics. I then create posts around key areas – posts that will inspire, posts that educate, posts that create a discussion and a few selling posts.

3 – Schedule

Once you have your time carved out, your plan and content created the next thing I suggest you do is schedule your posts in advance. It depends on which social media channels you use and how many as to which scheduling tool will be best for you. Examples include Facebook publishing tools, Buffer, Hootsuite, Later, Tweetdeck and Planoly. You can then take your plans and content, add them into the scheduler on the day and time you choose, sit back and relax. Watch as your posts are shared to your desired platforms as you get on with the day job. All you need to think about then is creating the spontaneous day-to-day posts and stories.

I hope that has given you a little insight into how you can manage your social channels more effectively and organise social media to benefit your business.

If you want to find out more about how you can make the most of your social media marketing, why not join one of my Mini Marketing Masterclasses or join my Facebook Group ?

How Can I Get More Clients Or Customers?

How to gain customers

There are so many elements that can help you get new customers. There are things you need to consider like understanding the market, have you got a viable product or service, creating a good customer experience and excellent customer service. Is it easy to buy, is it sustainable, is it priced right? These are all things you need to consider before you start selling.
Once you have that nailed you can then start marketing your business.

First and foremost, you need to raise the profile of your business and increase brand awareness, so you want as many people as possible to have heard about what you are doing. This leads to increased awareness and also word of mouth marketing, which are hands down the best forms of marketing. Here are my top 3 marketing tips to help you boost your brand awareness and get more clients or customers.

1 – Social Media

Social Media is a powerful marketing tool and possibly one of the most effective ways to quickly share who you are and what you do or sell. Figuring out which social media platforms are the best ones to get in front of the correct audience is crucial. You then need to be posting valuable content consistently on your chosen platform, engaging with your audience and growing your following. Get people talking about you, sharing what you do and linking people back to your website (if you have one) to find out more or make a purchase.

2 – Public Relations

There is nothing quite as powerful as an article about you and your business in the local paper, on TV or on the radio. By drip feeding newsworthy stories to your local paper, this opens your business up to a whole new audience. People who may not be on social media, or not be aware of you are often likely to find you in the press. Remember the press is also online too and have massive audiences, so if you can get a story in the local paper, this is also a sure-fire way to raise your brand awareness, often resulting in new customers.

3 – Networking

Love it or loathe it, networking is a fantastic way to meet new people. You never know who you are going to meet at a networking event. It can lead to new connections, partnerships, a new audience and new customers. But don’t go networking thinking you’re going to get a wad full of business cards and they’re all going to buy from you straight away. Networking is much softer than that. It is about building and growing relationships that can bear fruit in the future.

A joined-up marketing strategy combining all these elements is a great way to raise brand awareness. Remember it can take time to do this and won’t happen overnight, but if you are consistent and have a plan all these elements of marketing work together to really build your business and get you those clients and customers that you desire.

If you would like more marketing advice or social media expertise, read through my blog, join my Marketing Made Easy With Lisa Facebook Group or contact me for further details about how I can help with your marketing.

How to grow your reach on Instagram

Increase Instagram Reach

Here are my top tips on how to grow your reach on Instagram.

1 – Post Engaging Content

One of the most important things you need to do is post engaging content that resonates with your ideal client. It needs to move and inspire them, educate them, grab their attention and make them stop scrolling. I’ve said it many times before that you need to think about what your customer wants to hear…not what you want to tell them. If it is a post really hits a chord they are more likely to comment, like or share what you’ve written – therefore increasing your reach.

2 – Ask Questions

A great way to get your audience to engage with you and therefore share your content to a wider audience, is to ask them a question. Get them to have a conversation with you. More people will see what you’ve written and are more likely to join in and give their opinion too. You can also use other features on Instagram such as polls on your story to get people to engage with you. There is a question feature in there too that you can use to visually ask people things. You can also mention other people or businesses in your posts too. People love being tagged into posts and will share the content you create so it’s a no brainer!

3 – Use Hashtags

Hashtags are a great way to get your post seen by a whole new audience. An audience of your ideal clients or customers. Using hashtags in posts allows your content to be found in searches and by people who may not have come across your profile before. The rule of thumb is to use hashtags that don’t have millions of people using them – you’ll just get swallowed up and lost amongst the noise.  Use smaller, more niche hashtags that are not as popular and you’ll get found by more people.

So, these are my top 3 tips of how you can effectively grow your reach on Instagram. Give them a try and let me know how you get on.

If you want to know more about how to use hashtags you can read more here.

You can find out about some of my training courses where I can help you become a master of your own marketing.