Month: December 2020

How To Find Your Voice On Social Media

Find Your voice on social media

The things I want you to think about on social media are really simple, will make you stand out, will make you feel more confident in your social media and are things that will help you find your voice and get you more engaged followers as well.

1 – Be Human

Ok, Number one.  What I need you to do is to be human.

And what you really need to embrace in social media is the human touch. It’s about not taking yourself too seriously and showing off your personality.

Now I know this makes some people go a bit “Oooh, I can’t put myself out there.” If you run a business, you need to market that business, don’t you? You can’t sit in your office and hope that people are going to find you. You have to put yourself out there as a business owner – and social media is a fantastic place for you to do that.

People buy people, don’t they? Let’s be fair. People are nosy. People want to know what you’re up to and what you are doing, and behind the scenes of the business. By being human and putting yourself out there, really is the way that you can make yourself stand out on social media.

2 – Be the expert in your field

The second thing to think about is hopefully you are all experts in your field. My expertise is obviously is marketing, social media, branding and PR. You’re the expert in your field. Think about educating your audience.

Find out your customers burning questions. What are those things that people get really stuck on when it comes to what you do, whether it’s accountancy, whether it’s car fabrications, whether it’s pies? Think about how you can educate people about what you do.

Share tips, share information, share advice, educate people. You know, what’s the best kind of pastry you should use on pies and different types of pies? In accountancy, again, think about what the really interesting and unique, unusual things are abut accounting.

Tell people, educate people and tell them all about it.

3 – Inspire People

The third thing I want you to think about you, and again it’s going back to being human, is inspiring people.

Everybody has a story. I’m sure every one of you watching this has a backstory, where you’ve come from, what you’ve done, what you’ve studied, where you’ve lived, places you’ve travelled, things you’ve seen, places you’ve worked, work experience. Whatever it is, think about your back story and inspire people with that.

The reason I started my business was because I was made redundant.  I’d only been in the job six weeks, and it was only three weeks before Christmas. I tell people about that because it resonates with people. People understand it, and people get it.

Also, if you have a services type of business, take the inspiration as things of how you’ve helped people. Use case studies or share a testimonial of how you’ve helped somebody.

Inspire people with your story of who you are and what you know. These things are what make you stand out on social media.

The general posts, the selling posts, people just will blank over. You know yourself as well, from looking at social media, next time you are looking and scrolling, think about what makes you pause and read. Think about what kind of post it is, particularly on other business posts.

Those ones where they sell and are linking to the website and saying “I do this…..”  They don’t always work if they are constant.

You want to be thinking about your education posts, tell people something. You want to inspire people, tell them your back story and show them your personality.

Now, there’s also a different school of people that will say “I’m an introvert. I can’t go on social media. I’m too shy. I don’t have a big personality.” I probably come across as really confident on social media, and I probably come across to people that I’m really confident, but I was the shyest child you could ever meet.  I would hide behind my Mum, and I’d always say “I can’t, I can’t.”  I was so shy. But because this is MY business and I love it, it’s like I find a different voice on social media, where I can talk and be confident.

I’m confident in what I do and I know my stuff, so therefore I’m confident about sharing it.

It’s ok if you’re an introvert, it’s ok if you are shy. There are still things that you can do. You’ve still got a story, you still have a life, you still do things and somebody, believe me, somebody will be interested in that. You might not think that what you have to say is interesting, but it will resonate with other people because you are not a martian from another planet. We are all people, and we have all got a story to tell. We are all looking for our community online, and people will resonate with things.

It’s about finding your inner voice on social media and sharing that.

If you are still like “I still couldn’t do a live like you are doing, Lisa. I can’t put myself on Stories, It’s just not me; I don’t want to share myself.” There are other things you can do. You probably have to be more creative, actually.

Here are some examples of things you can do. Have you heard of Mrs Hinch? If you’ve not heard of her, go and have a little look on Instagram.

Mrs Hinch has got millions of followers on Instagram, that’s her platform, that’s where she feels comfortable; that’s what she likes using. However, Mrs Hinch started by just using her hands, and all her videos were of her cleaning and doing stuff with her hands, and that’s how she got famous. She was very introverted and shy.

Now, generally, she’s got more confidence, so she shows herself, but she puts a filter on of like an old granny because she doesn’t want people to see her. It’s like she’s got this mask up.

So, why not think about doing something like that, use your hands or if you are telling a story, show what you are doing? You don’t have to show your face. Show your hands, make your hands famous.

If you usually work in an office and you have a dog, think about making your dog the star of your Instagram. The dog is collecting the mail; the dog is chilling out and waiting for the next client. It could be something as random as that. You don’t actually talk about your B2B service, you are talking about what your dog is up to within your B2B service, and you can weave messages in with what they are doing. I’ve seen some people use that really effectively.

Showing your deliveries coming in, new stock arriving or all the really cool things that you can do with wood and timber, sharing what other people do, sharing what your customers do, maybe sharing what you guys do at work.

Within the world of finance, maybe you’ve got an elf on the shelf or that kind of thing.

Maybe you’ve got an avid baker within the firm, and you can like showcase their baking skills but interweave your messages within that.

If you are an introvert or you don’t want to put yourself out there, think about how you could do something alternative, yet still creative with what you do.

Another little tip, I would say, is have a little look through whatever your chosen social media platform is, whether it’s Facebook, Instagram, Twitter, just have a little search for like #Accountancy, #webdesigner, #carfitter. Whatever is your field of business, and find other people’s accounts. See what other people are doing.

It doesn’t have to be local people, like it could be a company in Brighton or something that you find, that do something really cool and really interesting on their social media. Don’t completely plagiarise their work but just take influence from some of their ideas.

I found this lady on Instagram who’s an accountant and all her pictures are pink and bright, she’s always wearing pink, and it’s always really fun and girly because she wants to work with female entrepreneurs. She talks about ladies at lunch, champagne and creates really interesting content.

Should you feel confident and you are happy with your posting, think about those education posts, those inspiring posts, tell your story, show you, show your personality. Social media is social; I keep saying it. People buy from people, so really think about that.

If you don’t want to show yourself, and you are an introvert, you are going to have to be creative.  Get your thinking cap on, have a look at what other people are doing on social media and take some of those ideas, and weave some of your business messages within that social media.

That is how you can begin to find your voice on social media.

I’ve done social media for a long time, but I would say it’s probably in the last year, where I’ve really found my voice on social media. What has been the key change? I’ve shown up, and I’ve been on social media. Rather than just posting posts about my business and what I do, selling my services and adding a link to my website, I’ve been telling people about myself. I’ve been telling people about my life. I’ve been telling people about my back story; I’ve been telling people about what has happened to me that week – and what a difference I have seen in my social media.

If you can spend a bit of time, research similar companies and decide which direction you are going to choose, that will help you find your voice on social media.

You can learn more ways to market your business with my blog topics and courses. Find out more here.

How to use Instagram Reels

instagram reels

In this blog, we’re going to talk about how to use Instagram Reels for business.

What are Instagram reels I hear you say? Well, by the time you’ve read this blog you will understand.

Some of you might have heard of TikTok?  Reels are very similar, it’s just not on the TikTok platform.

There are different ways of promoting your business on Instagram, for example, posts, stories and IGTV and Reels is the new feature, which was only brought out in August 2020.

When you log into your Instagram account, stories are the little circles you see at the top with more spontaneous posts from people, businesses and brands.

IGTV, is a video more like YouTube,  From 1 minute up to 15 minutes.

Reels are a little bit different, they are 30-second mini videos that rotate; they keep playing over and over and over and are shown in searches too. If you can be clever with them, you can put some hashtags in them as well so they are seen by a wider audience.

What is the point of Reels?

Lots of influencers use Reels, but I’ve also seen lots of businesses starting to use them as well, and being really effective with them.

The point of using a Reel is it’s a really, really good way to show your personality and to show your brand off to it’s best as well.  Stories work in the sense that they’re great at showing your personality, you can chat, you can do different things, they only last twenty-four hours.

Reels are on there for a long time and if you can invest a little bit of time in doing them, they can be really effective at increasing engagement on your page.  They’re a really, really good way to promote your business, to get seen by more people, a really good way to build your audience.

Since I’ve started using Reels, I’ve seen some amazing results which have actually taken me quite by surprise and has increased my audience as well. So, it definitely increases your reach and engagement.

Do they work?

Do they work? Oh, crikey, they work!

The first Reel I created as a bit of practice had 478 views, which I was really good as a first attempt.  Once I created the reel I posted it to my story as well.  The difference I have seen is that more people were watching the Reel than watching it in my Story.  So, in my Story when it lasted about around 24 hours, it only got maybe, 50 to 60 views but the Reel got 478.

As time has moved on I’ve done a few different ones.  One of me dressing up, one of me homeworking, one of me giving tips, one doing a little happy dance because I got a new client.  However, a really spontaneous one I did on a Friday night when I was looking for a bottle of wine and the fridge was bare has over 5,500 views in just over a week.

It has lots of comments and likes and the reach on my account on that day went crazy.

The content that I posted that day, resonated with people and I think if you can show that kind of content in your social media, that’s what works really well. Then recently I’ve noticed my other Reels have started increasing in engagement too as people are then watching my other reels as well.

So, do they work? Oh yes, they do!  People remember me and I’ve had people messaging me enquiring about things because of seeing these videos, so I’m becoming more visible.  So that’s how they work really well for business.

Should I use Reels?

Should you use them in your marketing?

The reason I do Reels is that I need to know how these things work so I can tell my clients.  So I’ve got a Snapchat account, I’ve got a TikTok account, I’ve got LinkedIn, I’ve got Twitter, I’ve got YouTube, I’ve got everything because I need to know these things for my clients.

Don’t overwhelm yourself with Social Media, really think about who your target audience is, where they hang out online and concentrate on that social media platform.  If your target audience is on Instagram then go for it, have fun with it.

So I hope that has given you a good insight into how to use Instagram reels for business.  If you want to know more about how I can help you through social media coaching get in touch.